Zale Tabakman

Below is an example of an endorsement letter with a follow-up letter.

This works well if you are doing affiliate marketing or have somebody else sell your content.

The basic style is to have somebody else tell your story.

Its done by having one endorsement letter sent with a followup e-mail.

The followup is real important, it actually generates more sales than the initial letter.

There are number of different reasons for that, the most common is the first e-mail was not read, The second is that people who read the first and were “Thinking about it” are reminded and pushed over the edge.

*** Endorsement Version 1 ***

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{!firstname_fix}, my #1 secret exposed…

Hi {!firstname_fix},

I feel like I’ve let you down…

Not entirely and certainly not on purpose.

You see, you’ve probably heard me talk about the importance of copywriting.

The power of writing words on paper or on the computer screen and getting people to send you money (sometimes lots and lots of money). Of course, you know sales copy is important and I bet you even have a few resources on the subject.

Trust me, I’ve seen, read and studied just about everything under the sun when it comes to copywriting and I really didn’t think there could be anything new out there.

But I was wrong!

I just had the chance to review Yanik Silver’s brand new Ultimate ‘At-Home’ Internet Copywriting Workshop and I’m stunned. I know that might sound like I’m being over the top – but this package is truly incredible.

Look, this is one of those times when I truly wish I could just grab your mouse and force you to click over to this page and check it out for yourself:

http://www.ultimatecopywritingworkshop.com

I’m serious it’s that good – and here’s why…

First off, his new package is massive. I talking over 30lbs. 3 huge 3-ring binders, 12 DVDs, and a pile of CDs and extras. I’d estimate at least 1400 written pages of material. (You should have seen me trying to drag this sucker in from my porch)

But it’s not just bulk. He’s actually made my life easy because now whenever I want to sit down and write a kick-butt email, ad or sales letter – I can just flip right to the section I need.

Everything is tabbed so you can quickly and easily find ’swipe files’ for any sales copy you need.

It feels like cheating! He’s put examples of every single thing you’d need for your Internet business (emails, pops, endorsements, web sites, headlines, guarantees, PPC ads, etc).

Truth is, I have just about every other copy course out there but this one sits right next to my desk!

————–

[[[Optional]]]

Personally, just one idea I picked up from the course has already <results here>

————–

It doesn’t matter if you have your own product, sell other people’s product as an affiliate or whatever business you’re in – copywriting is by far the #1 skill you need to create more sales, more profits and more of just anything you ever want…simply using a pen or your keyboard.

Listen, it takes a whole lot to impress me and this product ot only impressed me – it comes with my highest recommendation.

Check it out here:

http://www.ultimatecopywritingworkshop.com/go/ZaleTabakman

Sincerely,

Yanik Silver

P.S. One last thing and this is really important. Here’s how to get a $200.00 Savings!

Yanik previously gave a $200.00 ‘early-bird’ discount only to his customers. That’s over and he’s raised his prices.

But I didn’t think it was fair that you’d have to miss out on that. That’s why, I went to bat for you and managed to secure the same savings. Now Yanik won’t let me keep that going forever and he’s limited it to the next 48 customers.

Just enter in coupon code: UCWY200 on the order page to get the special discount. (Please keep that coupon code private and don’t pass it around.)

http://www.ultimatecopywritingworkshop.com/go/ZaleTabakman

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***Endorsement #2: New Years ***

{!firstname_fix}, how to make this year great!

Hi {!firstname_fix},

If you are hoping, wishing, wondering how this year will be different – the answer is it won’t…unless you master the one single critical skill that equals financial freedom!

I’m talking about copywriting…

You see, there’s nothing else you can learn that gives you the confidence to create more sales, more profits and more of just anything you ever want…simply using a pen or your keyboard.

It seems crazy but I’ve done it over and over again for myself and my own business – thanks to this vital expertise. And the best part is you can actually learn how to write copy that sells. You don’t need be some creative genius or literary talent (trust me, I’m neither).

Now I thought I knew a lot about copywriting but just recently a huge box landed at my front door from Yanik Silver. Inside was his brand new Ultimate ‘At-home’ Copywriting Workshop course (from his $4k/person live event).

http://www.ultimatecopywritingworkshop.com

First off, his new package is massive. I’m talking over 30 lbs. 3 huge 3-ring binders, 12 DVDs, and a pile of CDs and extras. I’d estimate at least 1400 written pages of material. (You should have seen me trying to drag this sucker in from my porch)

But it’s not just bulk.

He’s actually made my life easy because now whenever I want to sit down and write a kick-butt email, ad or sales letter – I can just flip right to the section I need. Everything is tabbed so you can quickly and easily find ’swipe files’ for any sales copy you need.

It feels like cheating!

He’s put examples of every single thing you’d need for your Internet business (emails, pops, endorsements, web sites, headlines, guarantees, PPC ads, etc).

Listen, I have just about every other copy course out there but this one sits right next to my desk! I’ve said this before, and I’ll probably keep repeating it forever, that the greatest skill I’ve ever learned is how to write words that sell. Fact is, you truly are just one good ad, sales letter or website away from a fortune.

And this is without a doubt, the most comprehensive resource I’ve ever seen on Internet copywriting. That’s why I pushed so hard to get Yanik to let me offer this material from his one-time-only workshop, to all our customers.

Originally Yanik gave a $200.00 ‘early-bird’ discount only to his customers. He’s now raised his prices to be more in line with what this material is truly worth. But I didn’t think it was fair that you’d missed this price break.

I went to bat for you and managed to secure the same savings. But the rub is Yanik won’t let me keep that going forever – he’s limited it to the next 48 customers. Just enter in coupon code: UCWY200 on the order page to get the special discount. (Please keep that coupon code private and don’t pass it around.)

I suggest you get there immediately before you miss out again!

http://www.ultimatecopywritingworkshop.com

Sincerely,

Yanik Silver

P.S. As you know I don’t lend my name or reputation to many, but Yanik’s Silver Copywriting course comes with my absolute highest recommendation. He is one of the few who actually *over delivers* on their promises.

http://www.ultimatecopywritingworkshop.com

* * *

One of the best ways of getting increased response is to send out a series of emails – here’s a follow-up note you can use:

* * *

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*** Endorsement Follow-up Email**

{!firstname_fix}, re: my last email…

Hi {!firstname_fix},

I almost never do what I’m about to do right now…

Typically I don’t like to keep pestering and nagging at subscribers with follow-up emails – but in this case I’m making a rare exception.

You might remember, last <week> I let you know about Yanik Silver’s new Ultimate ‘At-Home’ Internet Copywriting course and how impressed I was with it. I’d have to say beyond a doubt it has to got to be THE most comprehensive course on copywriting for the Web I’ve ever seen.

http://www.ultimatecopywritingworkshop.com

Listen, if you need to create any kind of promotion that *must* get results – you’d be crazy to pass this up.

I realize you get a lot of “this is the best thing since sliced bread” deals and offers every single day. But this is different. Otherwise, I wouldn’t send you this second reminder and stake my reputation on it. I’m that serious and you’ve got to check this out yourself:

http://www.ultimatecopywritingworkshop.com

Plus, there’s one more thing that makes this time critical.

You’ve got to hurry if you want to get the $200.00 discount I secured for you. Yanik has let me know I only have 16 remaining discounted sets I can offer with the coupon code below. After that it’s back to full price for everyone (my customers included).

To get your special discount just enter in coupon code: UCWY200 on the order page. (but please do me a favor and keep this coupon code private.)

Don’t wait and miss out on this!

Sincerely,

Yanik Silver

P.S. My original email is below:

* * *

[[[[include original email sent]]]

—- End of the e-mails ——-

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