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Here are two case studies of Guerrilla job hunters who got hired by thinking and acting differently — very differently — than the typical job hunter.
What can you learn from their success stories?
Case Study One – Prove You Are The Job Candidate To Hire:
One job seeker, we’ll call her Jane, was looking for a position in retail merchandising — putting together POP displays, planograms, etc.
While developing her résumé, she mentioned that she could walk into any retail setting and show the store how to make more money with better merchandising.
Suddenly, she got an idea. How could she prove this to potential employers, on the spot?
Jane targeted 5 major retail outlets, went to a number of their locations, and made notes on what she saw and how she would improve it.
The first company she contacted was a major outlet with offices located in the building above the store. She walked into the office and asked to speak to the person in charge of marketing, but was told he was in a meeting until 11:00am.
So Jane scribbled a quick note on a piece of paper that said this:
I’ve just spent 30 minutes in your store. I found 3 merchandising inconsistencies and identified 7 ways that should increase your sales by about 12-15%.
My name is Jane Smart and I will be waiting in the coffee shop downstairs.
“Please hand this to him at the end of his meeting. It’s very important,” she said, and walked out.
Shortly after 11:00, the VP of Marketing came downstairs, found her in the coffee shop, and spent the next hour walking through every corner of the store to discuss her findings.
The VP hired her as the new Director of Merchandising, although no such position existed! The job was created just for Jane, as a result of the valuable expertise she had demonstrated.
Action Steps: Be like Jane. If you were already employed at your target company, what would you be doing all day? What’s stopping you from doing it right now and demonstrating your expertise to potential employers, as Jane did?
Could you walk into their lobby and deliver proof of your expertise in the form of a white paper, a list of sales leads, a PowerPoint presentation, or something else?
If you research your target company and “start working” for them before you any job interview, this can prove you’re someone they need to hire — even if they have to create a new position just to bring you on board.
Case Study Two – Stand Out and Get Hired at a Job Fair:
One of our clients, Tom, just found a great job by attending a job fair and impressing the hiring manager with how much he knew about the company’s plans to expand.
How did he get this knowledge? By reading a local business magazine in search of companies signing new commercial leases, a sure sign of a need for increased capacity.
With a little research, you can uncover valuable information about any employer that will help you make a winning first impression.
Here’s how Tom did it:
“I kept up on the local real estate market by reading Minneapolis-St. Paul Business Journal magazine. I learned that the employer had picked up 200,000 sq. ft. of office space on a 10-year lease, and I filed that information away mentally. When I met the hiring manager at the job fair, I told him what I knew about their plans to expand downtown. He was impressed with my knowledge and everything went very quickly after that first impression, ending with a job offer.”
Action Steps: Here are two ways you can make an instant, winning rapport with hiring managers at a job fair …
Research and find relevant facts about employers before meeting them.
All job fairs publish a list of participating employers before the event, which eliminates guesswork for you. Simply research target companies until you find unusual data about them, their competitors, markets, problems, or opportunities.
Bring notes to the job fair.
Once you’ve found information that proves your interest in an employer, jot down notes on 3×5 cards (or in your PDA) and bring them to the job fair. That way, you can review your notes before talking to hiring managers, so you can make the best impression, stand out … and get hired.
Let me give credit where credit is due!
This post was adapted from an Article by Kevin Donlin and David Perry, co-creators of the Guerrilla Job Search System. Click here to see some free interviews and listen to an audio to here a many more Guerrilla Job Search tactics I am sure ther is one you can use start using today.
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