The Art Of Money Getting or The Golden Rules of Making Money was written in the late 1990′s by PT. Barnum.
He was one of the greatest businessmen of 19th Century. His ideas about business are as current today as they were when he wrote it.
P.T. became an incredibly wealthy man, and from reading this, you will understand how he did it and how you can do it as well.
If you want to be successful in business as an executive or as an owner his advice is well worth following.
BE POLITE AND KIND TO YOUR CUSTOMERS
Politeness and civility are the best capital ever invested in business. Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly.
The truth is, the more kind and liberal a man is, the more generous will be the patronage bestowed upon him. “Like begets like.”
The man who gives the greatest amount of goods of a corresponding quality for the least sum (still reserving for himself a profit) will generally succeed best in the long run.
ZT – Henry Ford was always looking for ways to reduce the cost of his cars. Sam Walton did the same.
Both built huge businesses on this simple approach.
Its not about how much you can make from a single person, rather how many people you can sell too.
This brings us to the golden rule, “As ye would that men should do to you, do ye also to them” and they will do better by you than if you always treated them as if you wanted to get the most you could out of them for the least return. Men who drive sharp bargains with their customers, acting as if they never expected to see them again, will not be mistaken. They will never see them again as customers. People don’t like to pay and get kicked also.
One of the ushers in my Museum once told me he intended to whip a man who was in the lecture-room as soon as he came out.
“What for?” I inquired.
“Because he said I was no gentleman,” replied the usher.
“Never mind,” I replied, “he pays for that, and you will not convince him you are a gentleman by whipping him. I cannot afford to lose a customer. If you whip him, he will never visit the Museum again, and he will induce friends to go with him to other places of amusement instead of this, and thus you see, I should be a serious loser.”
“But he insulted me,” muttered the usher.
“Exactly,” I replied, “and if he owned the Museum, and you had paid him for the privilege of visiting it, and he had then insulted you, there might be some reason in your resenting it, but in this instance he is the man who pays, while we receive, and you must, therefore, put up with his bad manners.”
My usher laughingly remarked, that this was undoubtedly the true policy; but he added that he should not object to an increase of salary if he was expected to be abused in order to promote my interest.
–
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P.T. Barnum wrote in the 1900′s and his material is great basic thinking information. But, P.T. doesn’t know about modern business and how we do things today.
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