When you are job hunting, you are trying to sell. The product is you, the customer is the person who is going to hire you. You are a salesman and you are a product.
Thousands of hours and millions of dollars have been spent studying the most successful salespeople in our society. They have been interviewed exhaustively, as have their customers, co-workers and managers. Today we know more about what it takes for you to be one of the best in the business than we have ever known before. And the most important thing we have learned in all these studies is that selling is more psychological than anything else.
The Key to High Performance
One of the most important concepts ever discovered in the field of human performance is called the “winning edge concept.” This concept or principle, states that, “small differences in ability can translate into enormous differences in results.”
What it means is that if you become just a little bit better in certain critical areas of selling, it can translate into enormous increases in sales. In fact, you may be on the verge of a major step forward in your sales results at this very moment just by learning and practicing something new and different to what you have done before.
If a horse comes in first by a nose, it wins ten times the prize money of the horse that comes in second, even though the difference is only a nose, or perhaps a couple of inches, in a photo finish.
In job hunting there is only success and failure. You don’t get paid for “Almost getting the job.” You don’t get paid for “Having a second interview.” You only get paid when you get the job.
Small Differences Mean Big Rewards
Does this mean that the horse that wins by a nose is ten times faster than the horse that comes in second, by a nose? Of course not! Is the horse that wins by a nose twice as fast, or fifty percent faster, or ten percent faster? The answer is “no” to all of these. The horse that wins is only a nose faster, but it translates into ten times the prize money.
Get 100% of the Commission
By the same token, the salesperson who gets the sale for himself and his company gets one hundred percent of the business and one hundred percent of the commission. Does this mean that his product is one hundred percent better than that of the competition, or one hundred percent cheaper?
The fact is that the product may not even be as good and it may cost even more than that of the competitor, but the top salesman gets the sale nonetheless. The person who gets the sale, is in most cases, not vastly better than the person who loses the sale. He or she merely has the “winning edge” and that translates into one hundred percent of the business.
The winning edge for the job hunter is doing things better, faster, and more complete than the person who does “Click and Apply” job hunting.
What are you doing today to give yourself the winning edge?
What new skills have you acquired?
What different job hunting tactics are you using?
My top selling audio program The Psychology of Selling is an essential tool to learning more “winning edge” techniques and practices.
Action Exercises
Now, here are two things you can do immediately to put these ideas into action.
- First, identify the important things you do in every sale, from prospecting to closing, and think about what you could do to improve in each area.
- Second, select one specific area where you feel you are weak and make a plan to become absolutely excellent in this area. This decision alone could change your career.
These 21 Job Hunter Success Tips have been adapted from articles by Brian Tracy.
Brian Tracy has over 40 books, CDs, and DVDs to help you meet your personal and professional goals and dreams.
I strongly recommend you listen to one of his CDs.
Start small with a one of the free 21 Success Secrets CD available from Brian Tracy.
There is a wide selection of free CDs available including:
21 Secrets For Success In Business CD’s (all are free)
- 21 Great Ways to Manage Your Time and Double Your Productivity
- The 21 Absolutely Unbreakable Laws of Money
- 21 Great Ways to Get Paid More and Promoted Faster
- 21 Great Ways to Become an Outstanding Manager
- 21 Great Ways to Hire and Keep the Best People
21 Secrets On Working CD’s (all are free)
- 21 Great Ways to Start and Build Your Own Successful Business
- 21 Great Ways to Get the Job You Really Want
- 21 Great Ways to Become a Sales Superstar
21 Secrets For The Entrepreneurs (all are free)
21 Secrets Of Love (all are free)
- 21 Great Ways to Stay in Love Forever
- 21 Great Ways to Meet and Marry the Woman of Your Dreams
- 21 Great Ways to Meet and Marry the Man of Your Dreams
21 Secrets Of Living Life To Its Fullest (all are free)
Keyword Related posts:
