Zale Tabakman

The problem most companies have is that they know that 50% of their advertising is wasted. But they don’t know which 50% is being wasted.

Wouldn’t you like to know how to create an marketing campaign that doesn’t waste the 50%?

Have you ever wondered how to do it?

Many companies want to create a full scale marketing campaign and test it for under $5,000.

Variations in marketing include the headline, the offering, the value proposition, and WHAT IS THE buyer looking for. This combination has been driving marketing people Mad for years.

And the solutions is Test, Test, and Test.

People have used different solutions over the years

• Using direct mail with a sample list
• Using split run advertising

All these are good, but they are expensive. You need to run several thousand copies to get a significant result.

That was before the Internet and Google AdWords.

I have developed a process and a system that will generate up to 5,000,000 different possible solutions. I don’ recommend that many, because you don’t need that many.

With my process you will know with certainty what campaign should work.

I use AdWords for testing.

I recommend you allow the system to run for several weeks. You will know exactly what is attracting leads.

Using the results of the AdWords campaign, you can then create an effective

• e-mail campaign
• print media campaign
• direct marketing campaign
• Billboard campaign

I create an effective AdWords campaign which includes the following:

• One or more landing pages to capture the leads generated. It can go into your lead generation software, If you don’t have one, I can set it up for you. (Additional charges apply). The landing page will be based on your content. The landing page is important, the content on the landing page helps decide if Google when Google will display your campaign. The landing page quality is used with the keywords and the copy on the AdWord.
  The landing page tests the effectiveness of the copy to close business.
• 50 Different Headlines – The headline is the top line of AdWords ad. (This is the copy in bold). 50 Different headlines means you don’t have to choose the most effective headline. Once your program has been in place for a while, you can then use the headlines for an e-mail campaign.
  The headline tests the effectiveness of your ad.
• 10 Different “Value proposition/Call To Action” Statements – The second and third lines of an AdWords campaign. This is call to action that will send the prospect to the landing page.
  This copy will test which sale propositon pulls the best.
• 10,000 Keywords – Keywords are what Google uses to figure out if your text ad should be displayed. I don’t actually figure out 10,000 different key words, rather, I find about 100 to 150 and then use those keywords to generate the rest of the keywords.
  The keywords tell you what the client is looking for.

I recommend a AdWord budget of $750 a month and allow the test to run for a 3 months.

You can do it all yourself, or have me do it for you. Since I am excellent copywriter and understand how to right excellent copy, I understand Google Adwords, it will be faster and cheaper to have me do it.

Here is a (simplified) version of my adWords campaign for my Curves Franchise.

Here is a (simplified( a version of my AdWords campaign for my LinkedIn For Job Hunters twice monthly course.

Click here to purchase a campaign from me.

Once you have made your order, I will contact via e-mail or phone to discuss the details of the campaign.

It takes about two weeks for me to get it up and running.

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