Zale Tabakman

How can you increase your consulting business revenues by 38%? Its seems impossible, you are working full out and don’t have time to breathe. How can Zale possibly teach me anything that will make a difference and increase my revenue so substantially. What could Zale possibly know about my business that I don’t know.The truth is, Zale doesn’t know anything about your business that you don’t know. But, Zale does know that there are some basics about business and marketing that can be applied to all consulting businesses. Most consultants are so busy working in their businesses that they don’t have time to work on the business.

I want to help you solve your problem of having no time to work on the business with a short course focusing on increasing revenue for your business.

The goal of the course is to provide strategies that will increase annual revenues by 37.5% each and every year. The goal is to keep applying the strategies at a greater and more sophisticated level each year.

My course is simple and straight forward. It teaches you how to leverage the Magic Profit Formula.

Business people are intuitively familiar with the Magic Profit Formula, but where they break down is in the application of the formula. But the problem is that most consultants (and in fact most small business people) don’t take time to apply the Magic Profit Formula to their business. This is what I mean by working on the business instead of in the business. There are many many simple and very effective applications of the formula that once I show them to you, they will appear obvious. My showing you the techniques will make it simple for you to implement them.

Let’s review the Magic Profit Formula:

(CurrentClients + ( Prospects x ClosingRatio)) x AverageEngagementRevenue = GrossProfit

Let’s take a short look at how the formula works in practice:

Let’s make some assumptions. I have chosen the numbers so that its easy to follow the examples. You can put in your own numbers and the results will reflect your business:

• You have 10 clients that you receive revenue from. Therefore CurrentClients = 10.
• You have 100 prospects that you are trying to get revenues from. For our example a prospect is somebody who knows you and you have had a chance to close business with them. Therefore Prospects = 100.
• Your closing ratio is 5%. This means that 5% of all the prospects you have become clients. Therefore ClosingRatio = 5%
• Your average engagement revenue is $1,500. This means that from every client you receive approximately $1,500. Therefore AverageEngagementRevenue = $1,500.
• Your gross profit before any expenses is all the money you bring in before you pay your bills.

Now let’s put it all together:

(10 + (100 x 5%)) x $1,500) = $22,500

Now let’s do what I call fun with numbers.

What is the effect on your Gross Revenue if we were to increase the number of prospects by 20%? Therefore Prospects = (100 x 1.20) 120

(10 + (120 x 5%)) x $1,500) = $24,000

For all the time and effort needed to increase prospects by 20% result in only a 6% increase (24,000 – 22,500)/22,500) in profits. While increasing prospects is important, its clear the return on value is not as great as the effort. Effort needs to be placed elsewhere as well.

Let’s keep playing fun with numbers!

What is the effect on your Gross Revenue if we were to increase your closing ratio by 20%? Therefore ClosingRatio = (5% x 1.2) = 6% (Which is just increasing it by 1%)

(10 + (100 x 6%)) x $1,500) = $24,000

The same increase of 6% in profits. Therefore, it seems that working on increasing our closing ratio makes more sense. Is it harder or is it easier? That is to be seen. Let’s keep going.

What is the effect on your Gross Revenue if we were to increase your average sale by 20%? Therefore AverageEngagementRevenue = ($1,500 x 1.2) = $1,800

(10 + (100 x 5%)) x $1,800) = $27,000

Increasing Average Engagement Revenue goes directly to the bottom line. An increase of 20% results in a bottom line increase of 20%. So here is where your first priority should be.

Now, let’s move to the next step. What happens if we combine all the 20% increases together?

(10 + (120 x 6%)) x $1,800) = $30,960

The increase is 37.5%. Which is significant and is the goal. To achieve the goal I promised you, you need to do is learn strategies to increase your number of prospects, increase your close ratio, and increase your average engagement revenue. All strategies I can and will teach you.

If you sign up for How To Increase Your Consulting Revenue By 37.5% annually I will teach you the knowledge you will need to know to actually achieve this goal.

What’s the cost?

Absolutely free.

Why is Zale providing this course absolutely free?

There are several reasons.

1. Ego. I love to teach and help people. I love it when people say, Zale helped me. That is why I am continually asking people for LinkedIn recommendations and asking people to add comments around my websites.
2. Reputation. I am a writer, consultant, and speaker. This course is one of the strategies I am using to increase my to introduce my teaching and training skills to thousands of people. (This will also increase my prospects.)
3. Builds interest in www.ZaleTabakman.ca. (This will increase my reputation)
4. This Is Free Sample of what Zale can do. A strong technique for selling services and products is offering free samples. I have a class room course I teach and am planning on launching an online course, several books, several e-books, and products through Itunes (The ultimate result will be an increase in prospects, increase in closing ratio, and as people purchase more products from me, an increase in average revenue)

You have had your introductory lesson. I have taught you how The Magic Profit Formula and I have shown you how I applied one strategy (a free e-mail course) to increase my prospects and my closing ratio. In one of the lessons, I go into much more depth on how to set up this strategy and other ways to generate revenue through it.

I have received some question via e-mail about the course when it was in pre-launch.

What if I already know some of the techniques Zale is going to teach me?

My course is teaches only a few techniques out of hundreds available. Each lesson in the course is an applicaton of a strategy which is a combination of different techniques from other people. Whenever possible in the Recommended Further Actions of the lecture I provide my sources. Therefore, you can go directly to the source material and to learn other techniques and to apply them.

Do I need Special Skills To Implement Everything Zale Is Going To Teach Me?

Many of the lessons will require skills. As a consultant we have assumed you have some certain basic skills. The better honed your skills are, obviously the greater your increase in revenue will be, and the faster you will increase your revenue. Use the Recommended Further Actions to identify places where you can improve your skills.

What If I Want To Increase My Revenue By Greater Than 37.5% Annually?

You will need to do more than the techniques I will teach you. Many people are happy with a 37.5% annual increase in revenue since they can’t handle all the changes that will be required by the increase in work. However, if you can grow faster than that, the Recommended Further Actions section will show you how.

Are There Any Short Cuts to the 37.5% Increase In Revenue?

This question usually means that your business has money to invest to get a larger return, I recommend hiring somebody to implement each of the strategies suggested in the course. The larger the number of people you have doing the necessary work the faster the achievements.

Pretty simple, eh?

What are you waiting for? There is no risk involved in signing up for the course and REMEMBER

Every Moment You Delay Is Costing You Profits.

When you sign up, you will receive your first lesson within an hour.

Signing up is simple. Fill in your name and e-mail in the form below.

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I never sell, rent, or in any way give away my e-mail contacts.

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