Martin Needs A New Job

Question from MLPF:

I recently came across a very interesting position that involves [edited] marketing experience, which I don’t have. But I know I can do the job nonetheless and can marshal tons of resources and clips to prove it.

Moreover, the CEO of the firm offering the job is on LinkedIn, as a 3rd degree connection from me. My thought would be to connect with said CEO directly and offer up my profile as an example of how I’m the right guy for this job.

Martin

My Response:

Hi Martin,

If you leap frog the CEO – all you are going to do is piss off the HR person AND I BET THEY WILL find a candidate that is better than you. You are short circuiting their work and taking them out of the loop. Why do you want to make enemies and if I was the CEO and I supported my staff – I would refer you to the HR person who was handling it anyways. If he lets you short circuit his staff – do you REALLY want to work for a guy like that?

If you have marketing experience – think about it as a marketing problem.

Background

You have a target audience – CEO/HR person/ and whom ever else is available from the company.

You know about their company through the web site and the profiles of the person.

Therefore make a marketing program to sell your self to the company – so that they want to contact you!

Approach

You must follow each of the following steps. They can not be done independently and each step must be finished before the next step.

1. Get linked to as many people in the company as possible. Through introductions, InMails, and anything else that you can do.
2. You create an article about identity theft – YOU MAKE yourself the expert. Don’t talk about why you are the expert – produce content that SHOWS you are the expert.
3. Submit the article to MLPF, BLOGS, online journals and anywhere else in the world that would care about the article. MAKE sure your contact details are in the article.
4. Once the article shows THEN send the link to all all your contacts in the company. As an update to LinkedIn contacts.
5. Apply for the job – WITH the links to the article in your resume
6. Enjoy your new job.
7. Tell your friends about Zale and his new Blog at http://ZaleTabakman.ca

If this takes you more than one week – you really don’t want the job or are not qualified.

By the way – the article might generate some consulting or other job offers.

I have attached an article on customer centric marketing – its the basis for how to do this kind of marketing.

Zale

Customer Centered Marketing

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Tagged as: Face to Face Networking, Job Hunting, Personal-Networking