(((Audio Ebook))) Introduction:

Instead of using a typical “Internet marketing” sales letter, I wanted to let you behind the scenes of a letter that has nothing to do with making money. You’ll see how powerful this formula work in all situations. To illustrate this – I’ve used Get Fit While You Sit as an example. (You may want to pull up the whole letter so you can see how it all flows together.)

Here is what you should see.

 

 

 

 

 

 

 

 

 

I’ve also provided you with audio commentary so you can listen to more in-depth information on each part of the formula and analysis of this winning sales letter.

(VERY IMPORTANT: You have to be connected online in order to listen to the audio commentary!)

You’ll see a graphic like this – just click on the link below the headphones to listen.

Click Here to Listen to the Audio for This section
(Note: this time its not a clickable audio link)

 

 

Okay let’s jump right in…

Part I: Create Immediate Attention with a Powerful Headline

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You can see I use a ‘prehead’ (this is the small headline above the main headline), a
headline and a subhead. All 3 of these are powerful enough to be the main headline.
Your headline’s job is immediately get your prospect’s attention and stop them dead in
their tracks.

Headlines that have worked before can usually be reworked over and over. Human
appeals are immutable. These next headlines I have compiled for you have all been
successful in selling different products or services – you should be able to use these as
brainstorms for your own powerful headline.

“The Secret To Making People Like You”

“How To Win Friends And Influence People”

“ Do You Make These Mistakes In English?”

“ Hands That Look Lovelier in 24 Hours — Or Your Money Back”

“ Why Some People Almost Always Make Money In The Stock Market”

“When Doctors “Feel Rotten” This Is What They Do”

“How I Improved My Memory In One Evening”

“To People Who Want To Write — But Can’t Get Started”

“They Laughed When I Sat Down At The Piano — But When I Started To
Play!”

“Throw Away Your Oars!”

“Thousands Now Play Who Never Thought They Could”

“Great New Discovery Kills Kitchen Odors Quick! — Makes Indoor Air
Country Fresh”

“Discovered — Amazing Way To Grow Hair”

“How To Collect From Social Security At Any Age”

“The 5 Problems Everyone Has At The Dentist — And How (practice
name) Solves Them”

“Corn Gone in 5 Days Or Money Back”

“How A Strange Accident Saved Me From Baldness”

“A Significant Breakthrough In The Fight Against The Effects Of Aging”

“Stop Dieting And Lose Weight”

Part II: First Sentence

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The job of your first sentence is to engage readers and get them to read the 2nd sentence.
Then the 2nd sentence’s job is to get people to read the 3rd. Etc, Etc. This formula
illustrated here is one of the easiest to use to begin your sales letter:

“If you’d like to finally <benefit #1>, <benefit #2> and <benefit #3> without <pain>, then this might be the most important letter you’ll ever read.”

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Part III: Establish Credibility

 

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This is a very important section because you need to establish your credibility. Why
should someone believe you or listen to you? Don’t have a good reason – wave goodbye
to your visitor. Listen to the audio for detailed insight.

Part IV: Problem/Agitate/Solution

 

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One of the best formulas (and one of the easiest) to use in your copy is to identify a problem, agitate the problem and then provide the solution. Or another way of thinking about this is to give people a headache and then provide them the aspirin.

Since people buy with their emotions and simply rationalize their decision – you need to get them feeling pain.

Part V: Introducing the Product

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Many people mistakenly skip over formally introducing the product. This is a perfect transition from the problem/agitate/solution formula – because you introduce your product as the solution. Be sure to listen to the audio for this to get a more thorough understanding.

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Part VI: Providing An Example

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For many people seeing is believing and by giving an example of one of the exercises it illustrates how simple (and effective) these exercises are. Plus, it shows people that they really can do it while sitting at the computer since most people will be reading this starting at their computer screen. Be sure to click on the audio for more information.

 

Part VII: Whet Readers Desire with Benefit-Driven Bullets

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Benefits are the results your prospects are looking for. If you sell a book – people don’t want to read the book they want the ‘secrets’ and information inside. You can incorporate benefits into your bullets (which are really “mini headlines”) so use the same powerful words to build desire and stress benefits or how they can avoid pain.

Part VIII: Testimonials

 

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One of your biggest problems on the Internet (or anywhere) is being believed. The best way to assure people you are not a scam artist or huckster is by providing testimonials. People love reading testimonials because they are much more powerful than anything you could every say about yourself. Here’s how I use testimonials to prove my points. Also, everything you can to make your testimonials more believable will help. For all the testimonials we use location. Some we have pictures and some others we have occupation and age. If I spent more time on this site I’d try and get all that information for each of our testimonials.

Check out how I use testimonials on this site Instant Internet Profits

Part IX: Building Value (Comparing Apples to Oranges)

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In order to prove that your product or service is a great value you need to show it. Since this is not a moneymaking product I cannot show this is worth many times its investment because of all the dough you’ll get back. So I show value by comparing the program to the cost of a NordicTrack, a gym membership or hiring Jeff directly for 3x/week. This way I can prove it’s a great value.

Part X: Reason Why

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Explaining to people the reason why you are doing something is one of the most powerful persuaders you could ever incorporate into your sales letters. Listen to the audio ommentary for more detailed information on why this is such a strong motivator.

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Part XI: Create Greed Mentality or “Gotta Have it” With Bonus Pile On

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I like to pile on the bonuses and really get people excited. Sometimes they buy the main product just because of the bonuses. Do I care? Nope! Your bonuses should be so good you could sell them on their own.

When creating bonuses for your own product – don’t simply add something because
you can. Make sure it adds value to the entire package. Think about the end result your
product is meant to accomplish and see how your bonuses might be used to get your
closer to their successful conclusion. Also, it’s better if your bonuses are worth even
more than your entire product (but not so much that it becomes completely ridiculous).
Definitely listen to the audio of this for more insight.

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Part XII: Unconditional Guarantee

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The more risk-free you can make it for people to take action the better. There’s no need to worry about offering a strong guarantee if you’ve got a good product. Look (and listen) to how I present it in this letter.

Part XIII: Make it Absolutely Clear How to Order

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Here’s where a lot of sales letters wimp out. Don’t make people guess what you want hem to do. Tell them “click here” to get started right away.

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Part XIV: The P.S.

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Your P.S. is one of the most read sections of your letter. Many times I will take some of my 2nd or 3rd most powerful headlines and use them for P.S.s. This is your last chance to get people to whip out their wallets – don’t miss it!

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