Since we are into sending things to hiring managers, lets get back to writing some content.
But, instead writing “creative content”, with prose, consider writing something more technical.
Something that demonstrates your expertise.
For example, consider doing a competitive analysis on one of your targeted employer’s products and send it to them.
Don’t assume that this company has kept up on what their competitors are doing. Its actually rarely the case.
They don’t have the budget or the ability internally to keep on top of innovations and best practices so your piece will likely be most welcome.
The competitive analysis can be in the area of your expertise. If your into marketing, compare marketing, if you are into customer services, compare customer service. If you are into software, compare features and capability.
You can keep it all simple, use charts and other types of content.
By the way, with some subtle changes, you can use the same content to get into the door of for each of the companies, being compared. How is that for leveraging your time.
The same content can be reused in white papers, newsletters, and your website.
Action Steps:
- Focus on companies that are direct competitors with those you want to work for, not your own company.
- Potential employers need to get something out of reading the piece. Put your brilliance in the “Conclusions” or “Potential Next Steps”, sections
- Use graphs and charts wherever possible because people like visuals and it will have high impact
- Make it only as long as it needs to be.
- Consider making it into a presentation and ask for an opportunity to discuss your findings with the hiring manager if they’re interested.
- Offer to share your primary research if they’re interested.
A Case Study In Guerrilla Job Hunting
Here is the story of a lady who specialized in retail merchandizing (POP, planagrams, etc).
Let’s call her Anna.
After creating a kick-butt Guerrilla Job Search Resume, Anna put together a targeted job search campaign to go after some of the bigger players in retail.
While working out her “unique selling proposition” Anna made the claim that she could walk into any retail environment and recommend how they could make more money through better merchandising.
Bingo – A true Guerrilla marketing program was born based on the idea of doing a competitive analysis.
Anna client targeted 5 major retail outlets, went to a number of their locations, and made detailed notes on what she saw and how she would improve it.
The first company she contacted was a major outlet with offices located in the building over the store.
Anna walked into the offices, asked to speak to the person in charge of marketing, was told he was in a meeting until 11:00am, so she scribbled a quick note on a piece of her notepaper that read “I’ve just spent 30 minutes in your store.
I found 3 merchandising inconsistencies and identified 7 ways that should increase your sales by about 12-15%.
My name is Anna and I will be waiting in the coffee shop downstairs.”
“Please hand this to him at the end of his meeting. It’s very important” and she walked out.
Shortly after 11:00, the VP of Marketing came downstairs, met her in the coffee shop, and spent the next hour walking through every corner of the store discussing her findings.
Although no such position existed, the VP hired her as their new Director of Merchandising.
Compliments of Ross Macpherson, President Career Quest, www.yourcareerquest.com
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This article is just a small sample of how you can do to take control of your Job hunt and make it effective. I work closely with the two experts in the field, Kevin Donlin and David Perry, co-creators of the Guerrilla Job Search System.
Job hunters who use “Click and Apply” wonder why they are not getting interviews and ultimately taking far too long to get a job. I hope you are not using “Click and Apply” as your major tactic. You have many more strategies and tactics to make an effective job hunt.
The only Job Hunting system I recommend is the Guerrilla Job Search System.
The system works, because it helps you do what you do best. Kevin and David have been interviewed by Wall Street Journal, New York Times, Fortune magazine, and the Christian Science Monitor about their method to finding a job.
Go right now and listen to a sample of how Kevin and David will get your job search into high gear
If you want to know why I think the Guerrilla Job Search System is so effective for job hunters read my review of it here.
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