Jobs Are In The Newspaper – But Not In The Want Ads

Here are 3 ways to Read The Newspaper to locate job openings.

Bob Picha, founder of San-Diego-based Ideas At Work, a company dedicated to the release of human potential in individuals and organizations.

Based on 30 years of career-consulting experience, Bob’s insights are sure to surprise – and more importantly – help you find a job faster.

Research is your first step in ferreting out job openings. And since almost everyone gets a daily newspaper, why not start there? But don’t spend a lot of time on the want ads, advises Picha.

Method 1 – Read The Newspaper Looking For Business Expansions

“I take an indirect approach in looking for companies that might be hiring. For example, I skimmed today’s Wall Street Journal and found these tidbits:

• “Toyota now wants 15% of global market share, which means they’ll be expanding worldwide and perhaps hiring locally;
• “China is buying $1.2 billion in telecom equipment from Lucent and Motorola, which points to both firms needing new personnel;
• “Earnings for Cendant rose 19%, so they may be hiring …

“The list goes on,” says Picha.

Method 2 – Monitor the business section for firms signing new commercial leases, a sure sign of a need for increased capacity

Method 3 – Look for companies receiving venture capital — since it’s so difficult to get these days, such firms are likely to have a viable business model … and a need for new employees.

Action Step: With a little digging, you can uncover the employment clues that point you toward companies in need of new employees. And you’ll have almost NO competition, since 99% of job hunters look only to the help-wanted ads when they read the newspaper.

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This job hunting post was adapted from content provided to by my good friends Kevin Donlin and David Perry, co-creators of the Guerrilla Job Search System.

Kevin and David have been interviewed by CNN, New York Times, Fortune magazine, and the Christian Science Monitor about their method to finding a job.

Get a free audio from Kevin and David on how to get your job search into high gear.

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