If you are a regular reader of the 77 Guerrilla Job Hunt Tips, you know there are many more ways to get a job than a simple cover letter and resume.
We are going start looking at applying some pure marketing techniques in the last twelve or so articles.
Hang on to your hats, don’t worry we will start gentle, but it will take you outside your job hunting comfort zone.
Why do you need to send somebody a resume?
Who made that rule?
I certainly didn’t and I am certain you didn’t.
So why do you need to follow that rule?
Here is another rule about job hunting that doesn’t seem to make sense.
Who said you have to send contact the employer – why can’t somebody call you?
Why not do a brochure instead of a resume?
Approach the job hunt as a method to find temporary or contract work which you can convert using some other Guerrilla Job Search System techniques into a full-time position.
Using direct mail techniques – described all over ZaleTabakman.ca – send the brochure to your target group, offering your services on a contract basis.
Your front cover needs to speak to their needs.
Profile your projects and accomplishments in the inside pages.
The inside flap should have some quotes from your references and the back panel for your mini bio and contact information.
Include a photo if you’re good looking.
Reference the white papers you have written or any of the other content you have created using the Guerrilla Job Search System techniques.
Action Steps:
- Hand address the envelope you mail it in
- Buy glossy brochure paper which will run through your laser printer from stores like Office Max and Business Depot.
- You can lay it out easily in Microsoft Publisher or a similar program.
- Lead with your best foot.
- Keep it business-like in tone.
- Keep the copy short.
- Make sure your address and contact information are easy to find.
- Keep the font type to a serif because they’re easiest to read.
- Use italics and underline sparingly.
- Make good use of white space.
- Provide your website address.
- Read about how to write great sales letters here
- If you want to get going fast, get pre-written sales letters here
- You can order brochures from VistaPrint or Uprinting
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This article is just a small sample of how you can do to take control of your Job hunt and make it effective. I work closely with the two experts in the field, Kevin Donlin and David Perry, co-creators of the Guerrilla Job Search System.
Job hunters who use “Click and Apply” wonder why they are not getting interviews and ultimately taking far too long to get a job. I hope you are not using “Click and Apply” as your major tactic. You have many more strategies and tactics to make an effective job hunt.
The only Job Hunting system I recommend is the Guerrilla Job Search System.
The system works, because it helps you do what you do best. Kevin and David have been interviewed by Wall Street Journal, New York Times, Fortune magazine, and the Christian Science Monitor about their method to finding a job.
Go right now and listen to a sample of how Kevin and David will get your job search into high gear
If you want to know why I think the Guerrilla Job Search System is so effective for job hunters read my review of it here.
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