This is a continuation of the article How Do You Make Your Website A Paid Consulting Engagement?
In the previous article I have shown how to leverage the Magic Profit Formula. I think we agree that your website can increase your income. Now, let’s take a look at how the changes I recommend can affect your income. Obviously, I don’t know your income, so you will have to do the calculations yourself. Just follow my example and fill in the numbers.
We will make some assumptions along the line. And I will keep track of those assumptions. They are important, changing the assumptions will change the results significantly.
Let’s assume you add a two 1,000 word articles a week to your site related to your consulting practice that the search engines are interested in. Within three months you will have added close to 24,000 words to your website. The content will be fresh, relevant and Google will love you. To give some context, on my site I try to keep articles at about 1,000 words or so. This lesson is about 5,000 words. (Let’s assume it takes you 2 hours to write 1,000 words)
If your articles are appropriately written they should attract the right kind of people through Google, Ask, and Yahoo. (An assumption – appropriately written) It is not unreasonable that within three months you start to get 50 new qualified prospects or more a day. (Another assumption 50 visitors a day) Your actual visitor numbers are going to be higher, since you will get visitors will come more than once (which is good) and because Google sometimes sends people who are not relevant (which is bad).
Prospects fall into a number of categories:
- Prospects within your geographic location that you want to provide consulting services to.
- Prospects whom you don’t want to engage with because they are too far away, because their engagement would be too short, or because you are too busy to handle them. Often these prospects either have the internal resources to solve a problem, or can find somebody local, but without your level of consulting expertise.
- Existing clients who stumble on your site.
Within your consulting practice there are probably several other categories of people that you can help and that represent potential profits for you.
Click here to read about The Consulting Profits From Your Web Site
Keyword Related posts:
