Here is a subtle way of marketing yourself

In the last couple of articles we have looked at different ways of generating interest in you.

We have looked at white papers, newsletters, and some of the ways to get the story out and get the story read.

Now, I would like to turn to some content to include.

This is a subtle way of marketing yourself.

Create a case study on a project which demonstrates your skills.

SUBTLEY!

The article can range from a straight forward story about a new coveted client you sold or as difficult and involved as complex as a new product you helped introduce to the market.

Write it as a lessons learned to the reader. While you should never down grade yourself, make sure you don’t sound like “Look how great I am.”

Be factual.

Be to the point.

Choose a story that is relevant to the readers – something they experience everyday.

Focus the story on what was accomplished and what the work entailed.

Send the case study to firms you know who have a similiar situation as the case study.

Some of the advantages of a case study:

• You get to showcase your writing,
• You show your research and analysis skills,
• You can demonstrate your business acumen too.

An example form retail:

• Did you establish an innovative compensation program for resellers that increased sales and decreased spoilage or returns? This is a big deal, where profits are lost due to returns

Action Steps:

• Chose an example that builds your credibility with your targeted employers.
• Explain why you did what you did and what the short and long term effects were.
• Results which would be of interest to a potential employer include: increased efficiencies, new marketing techniques, new or different distribution channels. Anything with numbers.
• Ideas that would be good for competitive analysis include:
  • sales/marketing: distribution channels;
  • manufacturing: the use of just-in-time techniques; and
  • operations: ERP systems

You can learn to write copy from Yanik Silver’s Copywriting in a box.

You can get the printing done at VistaPrint or  UPrinting.com.

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This article is just a small sample of how you can do to take control of your Job hunt and make it effective. I work closely with the two experts in the field, Kevin Donlin and David Perry, co-creators of the Guerrilla Job Search System.

Job hunters who use “Click and Apply” wonder why they are not getting interviews and ultimately taking far too long to get a job.  I hope you are not using “Click and Apply” as your major tactic. You have many more strategies and tactics to make an effective job hunt.

The only Job Hunting system I recommend is the Guerrilla Job Search System.

The system works, because it helps you do what you do best. Kevin and David have been interviewed by Wall Street Journal, New York Times, Fortune magazine, and the Christian Science Monitor about their method to finding a job.

Go right now and listen to a sample of how Kevin and David will get your job search into high gear

If you want to know why I think the Guerrilla Job Search System is so effective for job hunters read my review of it here.

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