Wanting to get a rapid reputation in an industry is a challenge.
People hire PR firms, they try to get article published, ect.
All these techniques will and do work.
But there is a simpler one that you can use.
Create a booklet relevant to your industry with helpful information and give it away.
Everyone loves a freebie so give away something that demonstrates your expertise.
Kevin Donlin designed, wrote and distributes a free booklet on how to do a reference check correctly, called Don’t Hire a Liar.
The booklet subtly points out the benefits of using a professional – like Kevin – to do their hiring.
The booklet hot-links to a supplemental software program for reference checking which his firm sells.
You could embed a hot link to your web site, resume or bio.
You can give it away to everybody at a trade show. You could mail it to senior executives in companies you want to work for.
Create a PDF version of it and mail it out.
Action Steps:
- Give the booklet away everywhere you can.
- If you send a printed version to someone make sure you indicate where they can get extra copies for their colleagues.
- Ideally give a web site address people can pass on to others.
- Advertise it on your web site and through those newsgroups frequented that hiring mangers in your target market and their recruiters frequent.
- If you print your own business cards, put the URL for link to the booklet on the back.
A Case Study – A methodical strategy paid off for this ExecuNet member who was very active in her local human resources groups. She contacted the national headquarters for the names of local chapter presidents, and mounted a campaign of contacting each one every two months. Her persistence paid off when she received an offer.
Compliments of Lauryn Franzoni, ExecuNet www.execunet.com
To learn how to write it – check out some of my Yanik Silver articles on great marketing.
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This article is just a small sample of how you can do to take control of your Job hunt and make it effective. I work closely with the two experts in the field, Kevin Donlin and David Perry, co-creators of the Guerrilla Job Search System.
Job hunters who use “Click and Apply” wonder why they are not getting interviews and ultimately taking far too long to get a job. I hope you are not using “Click and Apply” as your major tactic. You have many more strategies and tactics to make an effective job hunt.
The only Job Hunting system I recommend is the Guerrilla Job Search System.
The system works, because it helps you do what you do best. Kevin and David have been interviewed by Wall Street Journal, New York Times, Fortune magazine, and the Christian Science Monitor about their method to finding a job.
Go right now and listen to a sample of how Kevin and David will get your job search into high gear
If you want to know why I think the Guerrilla Job Search System is so effective for job hunters read my review of it here.
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