In the second of a two part series, Zale goes deeper into marketing failures and how to handle them.
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Revenue Growth
Every couple of weeks there is a special day. In the last couple of weeks we had SuperBowl Valentines Day The Grammys Chinese New Year Coming up there is The Oscars High School Graduation – happens every June Playoffs – pick a popular sport Start of school End of school year Spring, Summer, Fall, Winter [...]
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In this two part series, Zale looks at the first 5 of the top ten causes of failure in marketing yourself, your consulting company, or yourself as an employee. Zale uses lots of examples from his own businesses.
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In this article, Zale explains what is really important about tracking lead generation.
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This article is how to create a business card for the Job Hunter. If you think its about just your name address and telephone number. You are very very wrong.
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A simple and powerful cross promotion to benefit you, your friends, and other small business.
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In this article Zale teaches a simple and powerful promotion that will generate traffic to your website and how to turn that traffic into profits. The method will work even if your business is a retail store.
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In this article Zale gives you the steps to create an inexpensive promotional event to build your business.
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Cross promoting your business can be a major win-win for both of your organizations. They can raise money or promote one of their programs, and you can make sales and new customers. Zale shows you what you need to know to start a great cross promotion today.
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Getting referrals are the best way for building a business. In this article Zale shows you how to create and manage a referral system using 5,000 business cards for $199.
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In today’s post, Zale shows you how a professional can use the 5000 Business Cards for $199 to generate new clients or to even find a job.
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Zale tells you how your business can make 4,800 profit with a with 5,000 business cards for $199. The first in an ongoing series on using business cards to improve the profits in your business.
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A description of Zale’s Second Venture Capital investment. Its a farm in Kyrgyzstan. This is Zale’s Second food loan.
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The end game for entrepreneurs is being a Venture Capitalist. While Zale isn’t close to retirement, he has become a Venture Capitalist this week and shares how he has done it.
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An Opportunity To Do Something Great,
While Creating A Profitable Relationship On a Deeply Personal Level.
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You cannot do everything. Well, actually you probably can, but unfortunately you probably can’t do everything at once. The first thing a growing business needs to do is hire somebody, and I can tell you from bitter experience, you hire the wrong person and you can kill your business fast. Here are a couple of ideas on how to hire well. Oh – if you are looking for a job – here is what somebody will be looking for.
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Every business starts and ends with the customer. Customer acquisition is probably your single highest cost. Its buried in marketing, in sales, and other things. But the reality is that getting a customer is expensive. Here are a couple of ideas for what to focus on to keep the hard earned customer.
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Having clarity is real tough. For the entrepreneur its even tougher. You need to be thinking positive and focused on what you want to achieve and over coming every obstacle in your way. On the hand you need to make sure that you are not chasing windmills. Here are some thoughts on getting clarity on your thinking. The seven questions at the end provide a great start.
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Success is all about being ready to be successful. I try to read an auto-biography of a successful person at least once a month. I have just recently finished Tom Watson Jr’s Father, Son, and Co. Tom’s father started IBM and Tom was responsible for making IBM into the largest computer company ever. It was not the story you imagine – he freely admits he was a nincompoop. However, his story makes it clear he was prepared for the job by his father. In this article we talk about how a nincompoop could achieve so much.
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This article doesn’t say one thing about when to schedule stuff, how to move your schedule around. It focuses on the most important thing about time management. Having a clear vision of what you are doing and why you are doing it. It identifies the three of the most common barriers to clear thinking.
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No matter what you are doing – you need to negotiate. You need to negotiate your salary, how much the customer is going to pay, or how much you need to pay. Here are some short tips to get you started.
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Here is my speech to the graduating class of the Youth Entrepreneur Program from the YMCA Business centre. In the speech I teach some important points to beginning entrepreneurs. There is also a great video about the program created by the members of the program.
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Learn how to make product development a profit centre. Yes – make a sale just by developing the work. If you are a Canadian Company developing products and not taking advantage of SR & ED refunds, you are making a large business mistake.
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Thinking about starting a business? Here are some ways to get your thinking in the right direction. If you can’t do this, you are probably better at being an employee. Which isn’t always a bad thing.
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