The Art Of Money Getting or The Golden Rules of Making Money was written in the late 1990’s by PT. Barnum.

He was one of the greatest businessmen of 19th Century. His ideas about business are as current today as they were when he wrote it.

P.T. became an incredibly wealthy man, and from reading this, you will understand how he did it and how you can do it as well.

If you want to be successful in business as an executive or as an owner his advice is well worth following.

BE CHARITABLE

Of course men should be charitable, because it is a duty and a pleasure. But even as a matter of policy, if you possess no higher incentive, you will find that the liberal man will command patronage, while the sordid, uncharitable miser will be avoided.

Solomon says: “There is that scattereth and yet increaseth; and there is that withholdeth more than meet, but it tendeth to poverty.” Of course the only true charity is that which is from the heart.

The best kind of charity is to help those who are willing to help themselves. Promiscuous almsgiving, without inquiring into the worthiness of the applicant, is bad in every sense.

But to search out and quietly assist those who are struggling for themselves, is the kind that “scattereth and yet increaseth.”

But don’t fall into the idea that some persons practice, of giving a prayer instead of a potato, and a benediction instead of bread, to the hungry. It is easier to make Christians with full stomachs than empty.

DON’T BLAB

Some men have a foolish habit of telling their business secrets. If they make money they like to tell their neighbors how it was done. Nothing is gained by this, and ofttimes much is lost.

Say nothing about your profits, your hopes, your expectations, your intentions. And this should apply to letters as well as to conversation.

Goethe makes Mephistophilles say: “Never write a letter nor destroy one.”

Business men must write letters, but they should be careful what they put in them. If you are losing money, be specially cautious and not tell of it, or you will lose your reputation.

PRESERVE YOUR INTEGRITY

It is more precious than diamonds or rubies. The old miser said to his sons: “Get money; get it honestly if you can, but get money:” This advice was not only atrociously wicked, but it was the very essence of stupidity: It was as much as to say, “if you find it difficult to obtain money honestly, you can easily get it dishonestly. Get it in that way.” Poor fool! Not to know that the most difficult thing in life is to make money dishonestly!

Not to know that our prisons are full of men who attempted to follow this advice; not to understand that no man can be dishonest, without soon being found out, and that when his lack of principle is discovered, nearly every avenue to success is closed against him forever. The public very properly shun all whose integrity is doubted. No matter how polite and pleasant and accommodating a man may be, none of us dare to deal with him if we suspect “false weights and measures.”

Strict honesty, not only lies at the foundation of all success in life (financially), but in every other respect.

Uncompromising integrity of character is invaluable. It secures to its possessor a peace and joy which cannot be attained without it—which no amount of money, or houses and lands can purchase. A man who is known to be strictly honest, may be ever so poor, but he has the purses of all the community at his disposal—for all know that if he promises to return what he borrows, he will never disappoint them. As a mere matter of selfishness, therefore, if a man had no higher motive for being honest, all will find that the maxim of Dr. Franklin can never fail to be true, that “honesty is the best policy.”

To get rich, is not always equivalent to being successful. “There are many rich poor men,” while there are many others, honest and devout men and women, who have never possessed so much money as some rich persons squander in a week, but who are nevertheless really richer and happier than any man can ever be while he is a transgressor of the higher laws of his being.

The inordinate love of money, no doubt, may be and is “the root of all evil,” but money itself, when properly used, is not only a “handy thing to have in the house,” but affords the gratification of blessing our race by enabling its possessor to enlarge the scope of human happiness and human influence. The desire for wealth is nearly universal, and none can say it is not laudable, provided the possessor of it accepts its responsibilities, and uses it as a friend to humanity.

The history of money-getting, which is commerce, is a history of civilization, and wherever trade has flourished most, there, too, have art and science produced the noblest fruits. In fact, as a general thing, money-getters are the benefactors of our race. To them, in a great measure, are we indebted for our institutions of learning and of art, our academies, colleges and churches. It is no argument against the desire for, or the possession of wealth, to say that there are sometimes misers who hoard money only for the sake of hoarding and who have no higher aspiration than to grasp everything which comes within their reach.

As we have sometimes hypocrites in religion, and demagogues in politics, so there are occasionally misers among money-getters. These, however, are only exceptions to the general rule. But when, in this country, we find such a nuisance and stumbling block as a miser, we remember with gratitude that in America we have no laws of primogeniture, and that in the due course of nature the time will come when the hoarded dust will be scattered for the benefit of mankind. To all men and women, therefore, do I conscientiously say, make money honestly, and not otherwise, for Shakespeare has truly said, “He that wants money, means, and content, is without three good friends.

ZT – And so concludes P.T. Barnum’s Golden Rules Of Making Money.

–

The Series The Golden Rules Of Making Money is Sponsored By Brian Tracy And The Unbreakable Laws of Money Package

P.T. Barnum wrote in the 1900’s and his material is great basic thinking information. But, P.T. doesn’t know about modern business and how we do things today.

However, we all want to apply the rules of P.T. Barnum into our daily lives. Brian Tracy’s The Unbreakable Laws of of Money integrates P.T. Barnum’s thoughts as well as hundreds of other success writers.

In The Unbreakable Laws of Money Package, Brian shows us how we never have to worry about money again. He teaches us how t focus on living the life you want to live instead of the daily grind.

Brian created The Unbreakable Laws of Money Package to teach you the simple and easy-to-learn way to build your fortune and live the life you want to live. He is going to teach you the best ways to literally attract millions of dollars to you.

The The Unbreakable Laws of Money Package contains

• The 21 Absolutely Unbreakable Laws of Money (60-Minute CD) based on studies Brian has done on successful business owners, and self-made millionaires to find the real secrets about money.
• Million Dollar Habits (239-Page book)
  You are where you are today because 95% of what you think, feel and do is determined by your habits.
• Money, Money, Money (60-Minute CD)
  You make your own choices and decisions about money. If you are unhappy with the amount of money you are making – the only question you should be asking is “How can I make more money?”

Read more The Unbreakable Laws of Money Package here and start your down your path to success.

The Art Of Money Getting or The Golden Rules of Making Money was written in the late 1990’s by PT. Barnum.

He was one of the greatest businessmen of 19th Century. His ideas about business are as current today as they were when he wrote it.

P.T. became an incredibly wealthy man, and from reading this, you will understand how he did it and how you can do it as well.

If you want to be successful in business as an executive or as an owner his advice is well worth following.

BE POLITE AND KIND TO YOUR CUSTOMERS

Politeness and civility are the best capital ever invested in business. Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly.

The truth is, the more kind and liberal a man is, the more generous will be the patronage bestowed upon him. “Like begets like.”

The man who gives the greatest amount of goods of a corresponding quality for the least sum (still reserving for himself a profit) will generally succeed best in the long run.

ZT – Henry Ford was always looking for ways to reduce the cost of his cars. Sam Walton did the same.

Both built huge businesses on this simple approach.

Its not about how much you can make from a single person, rather how many people you can sell too.

This brings us to the golden rule, “As ye would that men should do to you, do ye also to them” and they will do better by you than if you always treated them as if you wanted to get the most you could out of them for the least return. Men who drive sharp bargains with their customers, acting as if they never expected to see them again, will not be mistaken. They will never see them again as customers. People don’t like to pay and get kicked also.

One of the ushers in my Museum once told me he intended to whip a man who was in the lecture-room as soon as he came out.

“What for?” I inquired.

“Because he said I was no gentleman,” replied the usher.

“Never mind,” I replied, “he pays for that, and you will not convince him you are a gentleman by whipping him. I cannot afford to lose a customer. If you whip him, he will never visit the Museum again, and he will induce friends to go with him to other places of amusement instead of this, and thus you see, I should be a serious loser.”

“But he insulted me,” muttered the usher.

“Exactly,” I replied, “and if he owned the Museum, and you had paid him for the privilege of visiting it, and he had then insulted you, there might be some reason in your resenting it, but in this instance he is the man who pays, while we receive, and you must, therefore, put up with his bad manners.”

My usher laughingly remarked, that this was undoubtedly the true policy; but he added that he should not object to an increase of salary if he was expected to be abused in order to promote my interest.

–

The Series The Golden Rules Of Making Money is Sponsored By Brian Tracy And The Unbreakable Laws of Money Package

P.T. Barnum wrote in the 1900’s and his material is great basic thinking information. But, P.T. doesn’t know about modern business and how we do things today.

However, we all want to apply the rules of P.T. Barnum into our daily lives. Brian Tracy’s The Unbreakable Laws of of Money integrates P.T. Barnum’s thoughts as well as hundreds of other success writers.

In The Unbreakable Laws of Money Package, Brian shows us how we never have to worry about money again. He teaches us how t focus on living the life you want to live instead of the daily grind.

Brian created The Unbreakable Laws of Money Package to teach you the simple and easy-to-learn way to build your fortune and live the life you want to live. He is going to teach you the best ways to literally attract millions of dollars to you.

The The Unbreakable Laws of Money Package contains

• The 21 Absolutely Unbreakable Laws of Money (60-Minute CD) based on studies Brian has done on successful business owners, and self-made millionaires to find the real secrets about money.
• Million Dollar Habits (239-Page book)
  You are where you are today because 95% of what you think, feel and do is determined by your habits.
• Money, Money, Money (60-Minute CD)
  You make your own choices and decisions about money. If you are unhappy with the amount of money you are making – the only question you should be asking is “How can I make more money?”

Read more The Unbreakable Laws of Money Package here and start your down your path to success.

The Art Of Money Getting or The Golden Rules of Making Money was written in the late 1990’s by PT. Barnum.

He was one of the greatest businessmen of 19th Century. His ideas about business are as current today as they were when he wrote it.

P.T. became an incredibly wealthy man, and from reading this, you will understand how he did it and how you can do it as well.

If you want to be successful in business as an executive or as an owner his advice is well worth following.

ADVERTISE YOUR BUSINESS

We all depend, more or less, upon the public for our support. We all trade with the public—lawyers, doctors, shoemakers, artists, blacksmiths, showmen, opera stagers, railroad presidents, and college professors. Those who deal with the public must be careful that their goods are valuable; that they are genuine, and will give satisfaction. When you get an article which you know is going to please your customers, and that when they have tried it, they will feel they have got their money’s worth, then let the fact be known that you have got it.

Be careful to advertise it in some shape or other because it is evident that if a man has ever so good an article for sale, and nobody knows it, it will bring him no return. In a country like this, where nearly everybody reads, and where newspapers are issued and circulated in editions of five thousand to two hundred thousand, it would be very unwise if this channel was not taken advantage of to reach the public in advertising. A newspaper goes into the family, and is read by wife and children, as well as the head of the home; hence hundreds and thousands of people may read your advertisement, while you are attending to your routine business. Many, perhaps, read it while you are asleep.

The whole philosophy of life is, first “sow,” then “reap.” That is the way the farmer does; he plants his potatoes and corn, and sows his grain, and then goes about something else, and the time comes when he reaps. But he never reaps first and sows afterwards. This principle applies to all kinds of business, and to nothing more eminently than to advertising. If a man has a genuine article, there is no way in which he can reap more advantageously than by “sowing” to the public in this way. He must, of course, have a really good article, and one which will please his customers; anything spurious will not succeed permanently because the public is wiser than many imagine. Men and women are selfish, and we all prefer purchasing where we can get the most for our money and we try to find out where we can most surely do so.

You may advertise a spurious article, and induce many people to call and buy it once, but they will denounce you as an impostor and swindler, and your business will gradually die out and leave you poor. This is right. Few people can safely depend upon chance custom. You all need to have your customers return and purchase again. A man said to me, “I have tried advertising and did not succeed; yet I have a good article.”

I replied, “My friend, there may be exceptions to a general rule. But how do you advertise?”

“I put it in a weekly newspaper three times, and paid a dollar and a half for it.” I replied: “Sir, advertising is like learning—‘a little is a dangerous thing!’”

ZT – This is so standard and well known that people often overlook it.

I find it so strange that people in business still don’t understand this simple lesson.

It applies for every business and every person.

A French writer says that “The reader of a newspaper does not see the first mention of an ordinary advertisement; the second insertion he sees, but does not read; the third insertion he reads; the fourth insertion, he looks at the price; the fifth insertion, he speaks of it to his wife; the sixth insertion, he is ready to purchase, and the seventh insertion, he purchases.”

Your object in advertising is to make the public understand what you have got to sell, and if you have not the pluck to keep advertising, until you have imparted that information, all the money you have spent is lost.

You are like the fellow who told the gentleman if he would give him ten cents it would save him a dollar. “How can I help you so much with so small a sum?” asked the gentleman in surprise. “I started out this morning (hiccuped the fellow) with the full determination to get drunk, and I have spent my only dollar to accomplish the object, and it has not quite done it.

Ten cents worth more of whiskey would just do it, and in this manner I should save the dollar already expended.”

So a man who advertises at all must keep it up until the public know who and what he is, and what his business is, or else the money invested in advertising is lost.

Some men have a peculiar genius for writing a striking advertisement, one that will arrest the attention of the reader at first sight. This fact, of course, gives the advertiser a great advantage. Sometimes a man makes himself popular by an unique sign or a curious display in his window, recently I observed a swing sign extending over the sidewalk in front of a store, on which was the inscription in plain letters,

“DON’T READ THE OTHER SIDE”

Of course I did, and so did everybody else, and I learned that the man had made all independence by first attracting the public to his business in that way and then using his customers well afterwards.

Genin, the hatter, bought the first Jenny Lind ticket [ZT - An opera Star of 1850's] at auction for two hundred and twenty-five dollars, because he knew it would be a good advertisement for him. “Who is the bidder?” said the auctioneer, as he knocked down that ticket at Castle Garden. “Genin, the hatter,” was the response.

Here were thousands of people from the Fifth avenue, and from distant cities in the highest stations in life. “Who is ‘Genin,’ the hatter?” they exclaimed. They had never heard of him before. The next morning the newspapers and telegraph had circulated the facts from Maine to Texas, and from five to ten millions off people had read that the tickets sold at auction For Jenny Lind’s first concert amounted to about twenty thousand dollars, and that a single ticket was sold at two hundred and twenty-five dollars, to “Genin, the hatter.”

Men throughout the country involuntarily took off their hats to see if they had a “Genin” hat on their heads. At a town in Iowa it was found that in the crowd around the post office, there was one man who had a “Genin” hat, and he showed it in triumph, although it was worn out and not worth two cents. “Why,” one man exclaimed, “you have a real ‘Genin’ hat; what a lucky fellow you are.” Another man said, “Hang on to that hat, it will be a valuable heir- loom in your family.” Still another man in the crowd who seemed to envy the possessor of this good fortune, said, “Come, give us all a chance; put it up at auction!” He did so, and it was sold as a keepsake for nine dollars and fifty cents!

What was the consequence to Mr. Genin? He sold ten thousand extra hats per annum, the first six years. Nine- tenths of the purchasers bought of him, probably, out of curiosity, and many of them, finding that he gave them an equivalent for their money, became his regular customers. This novel advertisement first struck their attention, and then, as he made a good article, they came again.

Now I don’t say that everybody should advertise as Mr. Genin did. But I say if a man has got goods for sale, and he don’t advertise them in some way, the chances are that some day the sheriff will do it for him.

Nor do I say that everybody must advertise in a newspaper, or indeed use “printers’ ink” at all.

On the contrary, although that article is indispensable in the majority of cases, yet doctors and clergymen, and sometimes lawyers and some others, can more effectually reach the public in some other manner. But it is obvious, they must be known in some way, else how could they be supported?

–

The Series The Golden Rules Of Making Money is Sponsored By Brian Tracy And The Unbreakable Laws of Money Package

P.T. Barnum wrote in the 1900’s and his material is great basic thinking information. But, P.T. doesn’t know about modern business and how we do things today.

However, we all want to apply the rules of P.T. Barnum into our daily lives. Brian Tracy’s The Unbreakable Laws of of Money integrates P.T. Barnum’s thoughts as well as hundreds of other success writers.

In The Unbreakable Laws of Money Package, Brian shows us how we never have to worry about money again. He teaches us how t focus on living the life you want to live instead of the daily grind.

Brian created The Unbreakable Laws of Money Package to teach you the simple and easy-to-learn way to build your fortune and live the life you want to live. He is going to teach you the best ways to literally attract millions of dollars to you.

The The Unbreakable Laws of Money Package contains

• The 21 Absolutely Unbreakable Laws of Money (60-Minute CD) based on studies Brian has done on successful business owners, and self-made millionaires to find the real secrets about money.
• Million Dollar Habits (239-Page book)
  You are where you are today because 95% of what you think, feel and do is determined by your habits.
• Money, Money, Money (60-Minute CD)
  You make your own choices and decisions about money. If you are unhappy with the amount of money you are making – the only question you should be asking is “How can I make more money?”

Read more The Unbreakable Laws of Money Package here and start your down your path to success.

The Art Of Money Getting or The Golden Rules of Making Money was written in the late 1990’s by PT. Barnum.

He was one of the greatest businessmen of 19th Century. His ideas about business are as current today as they were when he wrote it.

P.T. became an incredibly wealthy man, and from reading this, you will understand how he did it and how you can do it as well.

If you want to be successful in business as an executive or as an owner his advice is well worth following.

DON’T ENDORSE WITHOUT SECURITY

I hold that no man ought ever to endorse a note or become security, for any man, be it his father or brother, to a greater extent than he can afford to lose and care nothing about, without taking good security. Here is a man that is worth twenty thousand dollars; he is doing a thriving manufacturing or mercantile trade; you are retired and living on your money; he comes to you and says:

“You are aware that I am worth twenty thousand dollars, and don’t owe a dollar; if I had five thousand dollars in cash, I could purchase a particular lot of goods and double my money in a couple of months; will you indorse my note for that amount?”

You reflect that he is worth twenty thousand dollars, and you incur no risk by endorsing his note; you like to accommodate him, and you lend your name without taking the precaution of getting security. Shortly after, he shows you the note with your endorsement canceled, and tells you, probably truly, “that he made the profit that he expected by the operation,” you reflect that you have done a good action, and the thought makes you feel happy.

By and by, the same thing occurs again and you do it again; you have already fixed the impression in your mind that it is perfectly safe to endorse his notes without security.

But the trouble is, this man is getting money too easily. He has only to take your note to the bank, get it discounted and take the cash. He gets money for the time being without effort; without inconvenience to himself. Now mark the result. He sees a chance for speculation outside of his business. A temporary investment of only $10,000 is required. It is sure to come back before a note at the bank would be due. He places a note for that amount before you. You sign it almost mechanically. Being firmly convinced that your friend is responsible and trustworthy; you endorse his notes as a “matter of course.”

Unfortunately the speculation does not come to a head quite so soon as was expected, and another $10,000 note must be discounted to take up the last one when due. Before this note matures the speculation has proved an utter failure and all the money is lost. Does the loser tell his friend, the endorser, that he has lost half of his fortune? Not at all. He don’t even mention that he has speculated at all.

But he has got excited; the spirit of speculation has seized him; he sees others making large sums in this way (we seldom hear of the losers), and, like other speculators, he “looks for his money where he loses it.” He tries again. endorsing notes has become chronic with you, and at every loss he gets your signature for whatever amount he wants.

Finally you discover your friend has lost all of his property and all of yours. You are overwhelmed with astonishment and grief, and you say “it is a hard thing; my friend here has ruined me,” but, you should add, “I have also ruined him.” If you had said in the first place, “I will accommodate you, but I never indorse without taking ample security,” he could not have gone beyond the length of his tether, and he would never have been tempted away from his legitimate business. It is a very dangerous thing, therefore, at any time, to let people get possession of money too easily; it tempts them to hazardous speculations, if nothing more. Solomon truly said “he that hateth suretiship is sure.”

So with the young man starting in business; let him understand the value of money by earning it. When he does understand its value, then grease the wheels a little in helping him to start business, but remember, men who get money with too great facility cannot usually succeed. You must get the first dollars by hard knocks, and at some sacrifice, in order to appreciate the value of those dollars.

–

The Series The Golden Rules Of Making Money is Sponsored By Brian Tracy And The Unbreakable Laws of Money Package

P.T. Barnum wrote in the 1900’s and his material is great basic thinking information. But, P.T. doesn’t know about modern business and how we do things today.

However, we all want to apply the rules of P.T. Barnum into our daily lives. Brian Tracy’s The Unbreakable Laws of of Money integrates P.T. Barnum’s thoughts as well as hundreds of other success writers.

In The Unbreakable Laws of Money Package, Brian shows us how we never have to worry about money again. He teaches us how t focus on living the life you want to live instead of the daily grind.

Brian created The Unbreakable Laws of Money Package to teach you the simple and easy-to-learn way to build your fortune and live the life you want to live. He is going to teach you the best ways to literally attract millions of dollars to you.

The The Unbreakable Laws of Money Package contains

• The 21 Absolutely Unbreakable Laws of Money (60-Minute CD) based on studies Brian has done on successful business owners, and self-made millionaires to find the real secrets about money.
• Million Dollar Habits (239-Page book)
  You are where you are today because 95% of what you think, feel and do is determined by your habits.
• Money, Money, Money (60-Minute CD)
  You make your own choices and decisions about money. If you are unhappy with the amount of money you are making – the only question you should be asking is “How can I make more money?”

Read more The Unbreakable Laws of Money Package here and start your down your path to success.

The Art Of Money Getting or The Golden Rules of Making Money was written in the late 1990’s by PT. Barnum.

He was one of the greatest businessmen of 19th Century. His ideas about business are as current today as they were when he wrote it.

P.T. became an incredibly wealthy man, and from reading this, you will understand how he did it and how you can do it as well.

If you want to be successful in business as an executive or as an owner his advice is well worth following.

BEWARE OF “OUTSIDE OPERATIONS”

We sometimes see men who have obtained fortunes, suddenly become poor. In many cases, this arises from intemperance, and often from gaming, and other bad habits.

Frequently it occurs because a man has been engaged in “outside operations,” of some sort. When he gets rich in his legitimate business, he is told of a grand speculation where he can make a score of thousands. He is constantly flattered by his friends, who tell him that he is born lucky, that everything he touches turns into gold.

Now if he forgets that his economical habits, his rectitude of conduct and a personal attention to a business which he understood, caused his success in life, he will listen to the siren voices. He says:

“I will put in twenty thousand dollars. I have been lucky, and my good luck will soon bring me back sixty thousand dollars.”

A few days elapse and it is discovered he must put in ten thousand dollars more: soon after he is told “it is all right,” but certain matters not foreseen, require an advance of twenty thousand dollars more, which will bring him a rich harvest; but before the time comes around to realize, the bubble bursts, he loses all he is possessed of, and then he learns what he ought to have known at the first, that however successful a man may be in his own business, if he turns from that and engages ill a business which he don’t understand, he is like Samson when shorn of his locks his strength has departed, and he becomes like other men.

If a man has plenty of money, he ought to invest something in everything that appears to promise success, and that will probably benefit mankind; but let the sums thus invested be moderate in amount, and never let a man foolishly jeopardize a fortune that he has earned in a legitimate way, by investing it in things in which he has had no experience.

ZT – Warren Buffet explains he only invests in businesses he can understand. The same should go for you, don’t get involved in anything you don’t understand.

That doesn’t mean don’t do new things, it means be aware that it takes time to learn a new business.

That is why so many people are one-hit wonders. They do well in something they totally understand, then, they think they are real smart and that they can do anything.

If you want to change careers, understand that you can do it. But, it will take time and lots of hard work to get to the top of the new career.

–

The Series The Golden Rules Of Making Money is Sponsored By Brian Tracy And The Unbreakable Laws of Money Package

P.T. Barnum wrote in the 1900’s and his material is great basic thinking information. But, P.T. doesn’t know about modern business and how we do things today.

However, we all want to apply the rules of P.T. Barnum into our daily lives. Brian Tracy’s The Unbreakable Laws of of Money integrates P.T. Barnum’s thoughts as well as hundreds of other success writers.

In The Unbreakable Laws of Money Package, Brian shows us how we never have to worry about money again. He teaches us how t focus on living the life you want to live instead of the daily grind.

Brian created The Unbreakable Laws of Money Package to teach you the simple and easy-to-learn way to build your fortune and live the life you want to live. He is going to teach you the best ways to literally attract millions of dollars to you.

The The Unbreakable Laws of Money Package contains

• The 21 Absolutely Unbreakable Laws of Money (60-Minute CD) based on studies Brian has done on successful business owners, and self-made millionaires to find the real secrets about money.
• Million Dollar Habits (239-Page book)
  You are where you are today because 95% of what you think, feel and do is determined by your habits.
• Money, Money, Money (60-Minute CD)
  You make your own choices and decisions about money. If you are unhappy with the amount of money you are making – the only question you should be asking is “How can I make more money?”

Read more The Unbreakable Laws of Money Package here and start your down your path to success.