My most popular article themes for job hunters is My Top 10′s – each article lists the top 10 things a job Hunter needs to do.
The article is about today selects number 2 is from the My Top Ten Job Hunting Tactics.
Its tactic #2 and is Know 12 problems that you can solve in your 20 companies that increases sales or saves the company money.
This tactic integrates several concepts and will provide you with material and content you can use over and over again in multiple ways.
First we will break down the tactics into its components, secondly we will give you some ideas about how to use the results of the tactic.
12 Problems – Remember no matter what you do – you are being hired to solve a problem, unless you are a model, you are not hired for your good looks. A job is about solving problems such as low sales, bad customer service. the list is endless.
- If you are a CEO of a public company the twelve topics could include (1) Raising the stock price, (2) Introducing new products, (3) Improving manufacturing processes, (4) Hiring the best and the brightest, (4) Acquiring new companies
- If you are a sales person, some of the twelve include (1) Identifying prospects (2) Contacting prospects, (3) Presenting to prospects, (4) Overcoming objections, (5) Closing the sale, (6) Getting payment, (7) Up selling to new products, and the list goes on.
- What ever you do, you know that when you do the job – you are expected to solve problems. But the problems need to be specific for your industry and the kind of companies you work for. Identifying prospects for a hovercraft manufacturer is quiet different than for a Mary Kayconsultant. Understand the difference.
20 Companies – David and Kevin over and over again talk about the 20 companies. You must have that list. The list will help you focus. Its not the only companies you will accept a job from, but it makes you an expert on these companies and their problems. Actually having 20 companies is the first on the list.
Now you know what you need to do. Let’s talk about just some of the things you can use these 12 problems.
- You can create 12 resumes and cover letter that focus on the problem. This gives you a template to select when looking at a particular job. (Using a Guerrilla Job Resume of course.)
- You can create pages on your blog dealing with the problem.
(Creating a blog is whole other way of marketing yourself) - You can list the problems on your LinkedIn profile.
- You can write a white paper for each of the problems – going into depth about it. (Using white papers as a marketing approach is a whole other topic)
- You can create a seminar on each of the topics – and give it for free
(This is about becoming known as an expert on a topic) - You can create a little booklet – different than the white paper that just includes all the solutions – to give away at networking events.
- You can self publish the 12 white papers a book and leave it during the interview process – Big Thud Value.
This is just a short sample of some of the ways to use the 12 problems to get you a job.
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