Who the heck is Brian Tracy and why does the job hunter care?
Job hunters looking for Internet advice will over and over again come across ads for Brian Tracy but not have not actually read or listened to his content
People recognize his name and face just from the ads. A few paragraphs of describing Brian Tracy will help a job hnter readers understand who he is, what he stands for and why he is so promoted.
Here is the corporate Brian Tracy description (emphasis mine):
Brian’s goal is to help you achieve your personal and business goals faster and easier than you ever imagined.
Brian Tracy has consulted for more than 1,000 companies and addressed more than 4,000,000 people in 4,000 talks and seminars throughout the US, Canada and 40 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year. He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology.
He is the top selling author of over 45 books that have been translated into dozens of languages. He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America’s largest corporations.
His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
As you can see, Brian certainly has credibility. But what does it mean to you? Can he make a change in your life?
Each of us is different, and each of us has different challenges in setting and achieving goals. And many of these challenges, while different in specifics and common in many aspects. Brian’s big thing, is his ability to help people set and and achieve their goals. This is basis of his approach and everything else is built on it.
Brian identifies and describes many of the different challenges people have a) setting goals, b) not staying focused on those goals, and c) not taking the actions required to implement those goals.
As its been said countless times, half the battle is understanding the problem.
Identifying the some of the specifics for these three problems has enable Brian to craft solutions that touch and are meaningful to each of us.
For some of us, just a description of the problem is enough of a start to make the break through we need.
For other challenges, having a some specific strategies can force us to overcome the problem.
This combination gets any person who wants to achieve great things in their life started. We are all thinking creative people and we are able to expand on the simplest ideas.
The next step is to implement the different skills, and Brian has a wide selection of skills and ways to apply these skills. Starting from improving sales to raising children to increasing our own self confidence.
Brian body of work is consistent with all the great giants of self improvement.
As you read the hundreds of pages of this site, you will see I read and continue to read many of the giants of the past and the present with the singular goal of becoming a great myself.
I will have achieved that greatness when I become a regular on Oprah.
To achieve this goal means I need to read and listen to success writers every day.
I write and apply what I have learned to myself each and every day.
Though this “hard work” I am slowly becoming an expert in success. This is why I am in awe of Brian Tracy and his accomplishments. Every talk, book, article of Brian’s summarizes a wide range of sources, presented in a structure and an organization that makes it understandable and doable.
Brian continually teaches explains the application of he calls “The Natural Laws” of human endeavour. If we use these laws correctly, we can achieve anything. Brian shows us how to make these laws work.
Here is a summary of Brian’s laws, while the names are his, the descriptions are mine.
- The Law of Control - which means you can control the direction of your life. Its the law!
- The Law of Cause and Effect – You are living the effects of previous choices. Setting goals will change your new choices.
- The Law of Belief – What you believe will effect what you are.
- The Law Of Expectations – You will get what you expect.
- The Law pf Attraction - You know this one! You attract what you expect.
- The Law Of Subconscious Activity - Have your subconscious do most of your work for you.
- The Law Of Substitution – Think happy thoughts whenever you have negative thoughts.
- The Law of Concentration - What ever you concentrate on most will be what happens to you.
- The Law of Superconscious Activity – Anything you think of regularly will happen.
To expand on the point about the giants, Brian’ weaves in the concepts and the approaches of giants from the past and modern writers who are are becoming classics. From the past comes Wattles, Haamel, Napoleon Hill, and Dr. Norman Vincent Peale and from the present are people like Stephen Covey and John Gray (Men are from Mars, Women are from Venus). The result is a complete whole and multi-facetted.
Brian started by teaching sales people set and to achieve their goals, but the skills and self-confidence that sales people need, we all need and can benefit from. What he has done is taken that core content and applied it and expanded it in many different areas and many different ways.
My Brian Tracy story is pretty simple, I first heard of Brian Tracy when I began studying the sales skills. I listened to one of his tapes and was immediately impressed. Later, when I received an offer for one of his teleseminars, I signed up. I feel the teleseminars seem to be the best deal, since you get a book, and several CD’s and get to hear Brian live, and the opportunity to ask a question during the chat. I was surprised later to receive a transcript of the teleseminar, a MP3 of the teleseminar. It was probably mentioned, but I didn’t notice it. ( You can go to find details of a current Brian Tracy Teleseminar.) Once I received my big box, all the content went on my Product Red Nano with Itunes.
My Brian Tracy library has multiple books and countless CD’s now. I have shared some with my children and in each of my classes.
As you can imagine, I am still listening to everything from the last time I purchased. Once I have listened to all the current content, I will signup for something else. I find the listening is good enough, the book is sitting on a shelf waiting to make its way to bathroom reading.
An interesting question about Brian – Will Brian Tracy last through the ages like a Napoleon Hill and Dale Carnegie or will he become important but obscure like Wattles and Haanel?
While its hard to compare practically, Brian’s books are as popular now as Dale Carnegie was in the 1940’s. So the answer is a definite yes, 100 years from now your great-granddaughter will be telling her friend about your margin notes from a Brian Tracy books.
And I have gotten my Goals! book signed. I am very proud of that.
Like the great’s Brian’s content is organized, structured, and consistent. He has a pleasant listening voice, but speaks rapidly and repeats himself very infrequently, so sometimes I find myself replaying sections of the recording. Most recording are broken into small sections, so its pretty easy to navigate.
I strongly recommend you start by listening to one of his CDs.
Start small with a one of the free 21 Success Secrets CD available from Brian Tracy.
There is a wide selection of free CDs available including:
21 Secrets For Success In Business CD’s (all are free)
21 Secrets On Working CD’s (all are free)
21 Secrets For The Entrepreneurs (all are free)
21 Secrets Of Love (all are free)
21 Secrets Of Living Life To Its Fullest (all are free)
